Make Afrikaans speakers aware that CNAstocks a wide range of Afrikaans books and CDs.
Afrikaans speakers are deeply passionateabout their language. They want to see it grow, thrive and prosper. To demonstratethat CNA is committed to keeping Afrikaans alive and accessible, we tookAfrikaans books and CDs to a small Afrikaans-speaking community in Patagonia,Argentina.
Most of them have never been to South Africa. They speak Afrikaansand Spanish - but have little to no access to Afrikaans literature or music. Bysupplying this remote community with authentic Afrikaans material, CNApositioned itself as a brand that genuinely cares about the future of thelanguage. The message was simple and powerful: if CNA is willing to takeAfrikaans to the ends of the earth, imagine what you can find in-store.
