Inspire the public to support the homelessas winter approached.
Instead of printing our message on paper, we printed it on blankets. These “posters” were hung on walls in areas wherehomeless people seek shelter - just like traditional outdoor ads. But unliketraditional posters, they didn’t just communicate a message. They served a purpose. As temperatures dropped, the blankets were taken down and used forwarmth. The campaign quite literally wrapped itself around the people it wascreated to help. And when the message was carried on the backs of those inneed, it became even more powerful.
